Be active bystanders



“Safer Cornwall is thrilled to have this chance to think creatively around tackling VAWG, and to work with world-leading Falmouth University in this space.”


Louise Knight
Cornwall Council
Since the murder of Sarah Everard in March 2021, there has been an increased focus on male violence against women and girls (VAWG) and on improving safety for women and girls at night. 

The UK Government launched the 3rd pilot of a Home Office Safer Streets Fund in June 2021 and the objective was principally to improve the safety of public places, with a particular focus on reducing VAWG crimes. This round of funding seeks to expand the evidence base on the prevention of VAWG crimes, aiming to prevent these crimes before they can occur, whilst simultaneously increasing feelings and perceptions of public safety in problem areas.

Safer Falmouth were successful with two bids from this third round of funding. They secured funding for additional CCTV and street lighting in Falmouth; safe space pop-ups in Falmouth Town Centre to support women and girls who have experienced sexual assault or are feeling unsafe; behaviour change training and this communications campaign; and a student-led VAWG group at Falmouth University.

Target Audience: Young men aged 16-24 and people working in the night-time economy (NTE) in Falmouth.

Behavioural Change Objective: Get people to be active bystanders and safely challenge undesirable behaviour.

URL: https://safercornwall.co.uk/




Responses to the Safer Falmouth Brief






MA Creative Advertising
BA(Hons) Creative Advertising
BA(Hons) Marketing Communication
MA Marketing & Digital Communications


We are an award-winning ad school - the only one in the UK located next to a beautiful beach. Established nearly 30 years ago, our courses produce graduates who are creative thinkers and problem-solvers.