Do Not Ignore the Signs

Creative: Theo Nicholas

Behavioural challenge: After doing primary research interviews with students at Truro College, Theo realised that they did know about unhealthy relationships but the real danger was that young people did not know how to talk about such relationships. Whether it's a fear of being judged or being seen as judging, friends saw the issues but didn't want to speak up.

Solution: Theo’s idea cleverly uses the visual language of road signages to deliver important messages about unhealthy relationships. This campaign resonated with the target audience, who are often learning to drive.  Alongside physical 3D ‘road signs’, other elements included lanyard cards, posters, an online quiz and animations.


Heart to Heart

Creatives: Annie Gault & Michaela Horova

Solution: Heart to Heart is a card game designed to encourage more open and honest conversations among teenagers in their own friend groups and reduce social stigma in their social environment. Inspired by popular games such as Cards Against Humanity, the ‘heart to heart’ pack of cards acts as a physically interactive touchpoints, with each card posing a different discussion point to encourage discussion about relationships. 

Posters and coffee cup stickers also directed players to online resources. The microsite helps players to recognise unhealthy behaviours in themselves and others.  

The campaign and online resources went live at Truro College in November 2023.

Three Wise Monkeys

Creative: Pietro Ferrari

In a world where relationships play a pivotal role in the life of every individual, teaching students how to navigate them safely and constructively becomes vital. 

Traditionally, the three wise monkeys from Japan stand as a symbol for the age-old principle: “see no evil, hear no evil, speak no evil”. Pietro Ferrari reframes this adage for the modern age, transforming it into a tool for building healthy relationships. Through this modified concept, students are taught to:

‘See’—observe behaviours and situations as they unfold;
‘Hear’—understand intentions and the tone behind words;  
‘Speak’—voice out feelings, set boundaries, and engage in open communication.

Solution: A simple educational tool that presents various scenarios, encouraging students to employ the three monkeys as a response mechanism. By engaging with these scenarios, they prepare themselves to face both positive and negative situations in real life. 

To complement this tool, Barnardo’s children’s charity also created lesson plans for the students of Cornwall soon, and an online web page with a bank of resources that primary schools can utilise for free. Furthermore, this tool will be also used in one-to-one sessions for children and young people as part of the RECONNECT programme, delivered by Barnardo’s as a part of Safer Futures in Cornwall.

This idea is supported by Barnardo’s and went live over 2023/2024 in primary schools in Truro, Cornwall. 

Read more about this initiative here.