BE Good is a behavioural change agency at Falmouth University


We are a faculty-led, student-driven agency and research area.  

We tackle briefs from clients whose aims are good for society and the environment.

We apply behavioural economics to develop communication interventions for shifting behaviour.





Friday March 15th 2024, 1-4pm, Launchpad


In partnership with Launchpad Futures and Ogilvy UK Consulting, we are delighted to be hosting a knowledge exchange workshop for our local business community, with the aim of to helping businesses create actionable solutions using a creative, behavioral science approach.  Register your interest or get your tickets here Behavioural Science Workshop







Who is BE good?


At the heart of BE good are the students who answer the behaviour change briefs.
They work to research and come up with creative ideas and solutions.




BE good briefs are managed and supported by Falmouth University academic staff to ensure students are able to deliver creative solutions for complex and exciting challenges.






Amber Burton










The BE good process


  1. Initial consultation meeting
  2. Written and confirmation of behaviour change brief
  3. Pitch of ideas by students
  4. Feedback and selection of ideas
  5. Campaign execution and production

Please get in touch with us to discuss your project, we would love to hear from you. 






Client testimonials



“….[the students] clearly listened carefully, carried out a substantial amount of work, and have come up with some great concepts.”


Dr Rebecca Pearce
Research Fellow at University of Exeter


“Safer Cornwall is thrilled to have this chance to think creatively around tackling VAWG, and to work with world-leading Falmouth University in this space.”


Louise Knight
Cornwall Council


“I thought the standard, confidence and professionalism of the student pitches and research was exceptional.”



Chris Thompson
Grey Digital (on behalf of Safer Cornwall)




















MA Creative Advertising
BA(Hons) Creative Advertising
BA(Hons) Marketing Communication
MA Marketing & Digital Communications


We are an award-winning ad school - the only one in the UK located next to a beautiful beach. Established nearly 30 years ago, our courses produce graduates who are creative thinkers and problem-solvers.