BE good is a creative behavioural change agency
at Falmouth University

We take on briefs from clients that will help make the world just that tiny bit better.

We come up with creative integrated campaign ideas that shift behaviour.

We use behavioural economics to bring good to the world.

Who is BE good?

At the heart of BE good are the students who answer the behaviour change briefs.
They work to research and come up with creative ideas and solutions.

BE good briefs are supported by Falmouth University staff to ensure students are able to deliver creative solutions for complex and exciting challenges.

The BE good process

  1. Initial consultation meeting
  2. Writing of Behaviour Change brief
  3. Pitch of ideas from students
  4. Feedback and selection of chosen idea
  5. Campaign execution

Please get in touch with us to discuss your project, we would love to hear from you. 

Dr Rebecca Pearce

“….[the students] clearly listened carefully, carried out a substantial amount of work, and have come up with some great concepts.”

Dr Rebecca Pearce
Research Fellow at University of Exeter

Louise Knight

“Safer Cornwall is thrilled to have this chance to think creatively around tackling VAWG, and to work with world-leading Falmouth University in this space.”

Louise Knight
Cornwall Council

“I thought the standard, confidence and professionalism of the student pitches and research was exceptional.”

Chris Thompson
Grey Digital (on behalf of Safer Cornwall)

MA Creative Advertising
BA Creative Advertising
BA Marketing Communicationn
MA Marketing & Digital Communications

The award-winning creative school by the beach. Pitching, hustling, scribbling, experimenting and — most of all — having a blast. Our courses encourage students’ imagination while making graduates that are media savvy and ready for creative professional lives.