BE Good is a behavioural change agency at Falmouth University

We are a faculty-led, student-driven agency and research area.

We tackle briefs from clients whose aims are good for society and the environment.

We apply behavioural economics to develop communication interventions for shifting behaviour.

Who is BE good?

At the heart of BE good are the students who answer the behaviour change briefs.
They work to research and come up with creative ideas and solutions.

BE good briefs are managed and supported by Falmouth University academic staff to ensure students are able to deliver creative solutions for complex and exciting challenges.

Lucy Cokes

Cui Su

Joel Ferguson

The BE good process

Initial consultation meeting
Written and confirmation of behaviour change brief
Pitch of ideas by students
Feedback and selection of ideas
Campaign execution and production

Please get in touch with us to discuss your project, we would love to hear from you.

Client testimonials

“….[the students] clearly listened carefully, carried out a substantial amount of work, and have come up with some great concepts.”

Dr Rebecca Pearce
Research Fellow at University of Exeter

“Safer Cornwall is thrilled to have this chance to think creatively around tackling VAWG, and to work with world-leading Falmouth University in this space.”

Louise Knight
Cornwall Council

“I thought the standard, confidence and professionalism of the student pitches and research was exceptional.”

Chris Thompson
Grey Digital (on behalf of Safer Cornwall)