Do Not Ignore the Signs
Creative: Theo Nicholas
Behavioural challenge: After doing primary research interviews with students at Truro College, Theo realised that they did know about unhealthy relationships but the real danger was that young people did not know how to talk about such relationships. Whether it's a fear of being judged or being seen as judging, friends saw the issues but didn't want to speak up.
Solution: Theo’s idea cleverly uses the visual language of road signages to deliver important messages about unhealthy relationships. This campaign resonated with the target audience, who are often learning to drive. Alongside physical 3D ‘road signs’, other elements included lanyard cards, posters, an online quiz and animations.