Creatives: David Fanner and Chiara Gericke developed an
idea of a drought severity traffic light system applicable to weather
forecasts, weather apps and water bills.
Prune June
Creatives: Max and Dannie came up with the idea of a water-saving week in June.
Using witty copy and humorous tone of voice to get people sign-up to be water-savers and show-off their water-saving habits on Instagram etc.
Water Saving Super Heroes
Creatives: Alex Cox
and Jacob Watson
Poster series featuring heroic figures
in a series of comic YouTube & TV adverts.